Chabaso Valentine's bread bundle

Company: Chabaso

Introduced: February 2019

Distribution: National

Suggested Retail Price: $25.00 plus shipping

Product Snapshot: New Haven, CT based bakery Chabaso, specializing in ciabattas and other artisan brands that are available in grocery and specialty stores throughout the Eastern US, is celebrating Valentine’s Day this year with a new Valentine’s Bread Bundle, available through the company’s new e-commerce platform, beginning on 2/1. Priced at $25.00 (plus shipping), the bundle includes four of the company’s slightly sweet offerings:

Fig & Oats Batard
Rye Raisin Sourdough (heart-shaped)
Chocolate Cherry Boule
Cinnamon Raisin Oval

In the spirit of love, friendship and community, the company will also be running a special promotion for the month of February tied in with its Bread Breakers conversation project. This initiative fosters dialogues between people with differing viewpoints through pop-up events and an archive of recorded conversations and stories, which are archived at the American Folklife Center at the Library of Congress. To encourage new conversations, Chabaso is welcoming consumers to submit a recorded conversation to the Chabaso Bread Breakers conversation project during the month of February 2019 and receive a $20 credit to the Chabaso online store (details on the offer are available at chabaso.com/breadbreakers). Conversations can be recorded directly through the Storycorps App, or recorded and uploaded at chabaso.com/breadbreakers.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.