popchips Galaxy Puffs

Company: popchips

Introduced: September 2017

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: popchips has introduced its newest product, Galaxy Puffs, a line of fun-to-eat popped shapes that are non-GMO and gluten free.

popchips Galaxy Puffs are launching nationwide just in time for Force Friday II and the upcoming Star Wars: The Last Jedi release. The product will be available as an everyday item for the duration of the company’s three-year collaboration with Disney and Lucasfilm.

Galaxy puffs are offered in an aged white cheddar flavor made with real cheese, and are popped from non-gmo potato, corn and rice in the shapes of popular Star Wars characters and vehicles including: BB-8, the Millennium Falcon, stormtroopers and TIE fighters, plus a mystery shape that will delight snackers of all ages.

“popchips once again used innovative popping technology to create a kid-friendly, mom-approved snack that is the first of its kind in the snacking galaxy. We are bringing beloved Star Wars characters to the snack aisle in the form of great-tasting snacks," says Marc Seguin, chief marketing officer at popchips. “Galaxy Puffs signify an extremely exciting product development for our brand overall and an exciting evolution in our company’s Star Wars collaboration. Consumers and moms will have a healthier option that meet Disney Nutritional Guidelines and are also fun to eat.”

Galaxy Puffs are being introduced as a great-tasting, better-for-you alternative for moms to choose from when making snack choices for their families. Similar to popchips popped potato chips, Galaxy Puffs are never fried and contain only real ingredients. According to a recent snacking segmentation study conducted by Alternate Routes in 2017 for popchips, 70 percent of busy moms pack chips in their kid’s lunches every day, but moms have overwhelmingly said that finding snacks their kids love that they also feel good about packing is a struggle. When moms tried Galaxy Puffs in a tasting panel, it scored off the charts for purchase intent, and more importantly outperformed our existing internal and industry benchmarks for great taste.