The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.
Company continues on its path to build an iconic portfolio of better-for-you snack brands
November 4, 2020
Velocity Snack Brands (VSB) has launched two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow.
Former Arctic Zero CEO, Amit Pandhi, to lead new venture poised to grow iconic snack brands
October 11, 2019
VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, recently announced the debut of a new branded snacking platform, Velocity Snack Brands (VSB).