Made in Nature nut butter-filled Figgy Pops

Company: Made in Nature

Introduced: July 2017

Distribution: National

Suggested Retail Price: $1.49 (single serve), $3.98 (Walmart) and $4.99 (3.8 oz. box)

Product Snapshot: Made in Nature, the leading producer of organic dried fruits and Delicious Living’s 2017 Best Bite Award Winner, announced its latest creation to expand the Figgy Pop family: Organic Nut Butter Filled Figgy Pops. The first of its kind, the Organic Nut Butter Filled Figgy Pops offer a smooth and creamy almond and cashew nut butter filling inside each fruit, nut and seed energy ball. The poppable, unbaked bites are made from nothing but great tasting, clean, nutritious food to keep hunger at bay and taste buds happy for hours. The Nut Butter Filled Figgy Pops are the newest addition to Made in Nature’s snack line, which like all Made in Nature products, are certified USDA organic, and free of GMOs, added sugars, sulfur, artificial additives, colors and flavors.

“At Made in Nature, we’re all about providing the best possible snacks using only real food,” said Wendy Goldner, VP of marketing. “We took two high-growth and trending categories, fruit snacks and nut butter, and created one delicious bite-sized snack that’s innocently indulgent and redefines snacking as we know it.” The Organic Nut Butter Filled Figgy Pops (MSRP $4.99 - 3.8oz) are available in three flavors, including Mocha Almond, Apricot Cashew, and Nutter & Jelly. Just in time for back-to-school, Nut Butter Filled Figgy Pops, along with other Made in Nature’s favored snacks, will be available for the first time in 3,400 Walmart stores nationwide in September. To support the launch, Made in Nature will be hosting product demonstrations and tastings in the retail chain as well as a large digital and couponing campaign.

“We’re thrilled to join the Walmart family and bring nutritious and delicious organic snacks to a larger consumer base,” said Goldner. “Our mission to provide access to healthy food aligns with Walmart’s and we’re excited that our customers can now find our products with convenience.”

In addition to national Walmart availability, Organic Nut Butter Filled Figgy Pops will be available at select Costco, Whole Foods, King Soopers, Meijers, and Safeway. New Single Serve Nut Butter Filled Figgy Pops (MSRP $1.99) will be available nationally at 7-11 stores. Visit the Made in Nature store locator to find nearby stores.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.