Bob's Red Mill whole grain, gluten-free protein pancake and waffle mixes

Company: Bob's Red Mill

Introduced: May 2017

Distribution: National

Suggested Retail Price: $7.99 and $10.49

Product Snapshot: Health conscious consumers now have two new options for a nutritious breakfast as Bob’s Red Mill has launched a Paleo Pancake & Waffle Mix and Protein Pancake & Waffle Mix. The two mixes are ideal for consumers leading a paleo lifestyle and those seeking to add more protein to their meals, respectively.

“At Bob’s Red Mill, we believe that regardless of special dietary needs, every meal should be full of flavor and easy to fit into your day,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “These mixes mean there’s no need to compromise when it comes to breakfast—you can have delicious pancakes and still stick to your diet.”

The new Paleo Pancake & Waffle Mix (MSRP $10.49/13-oz. package) is a grain free and gluten free blend of almond flour, arrowroot starch, organic coconut flour, tapioca flour and leavening. It’s sweetened with organic coconut sugar and contains 7g protein per serving (11g protein per serving when prepared). The mix is also vegan friendly.

The new Protein Pancake & Waffle Mix (MSRP $7.99/14-oz. package) is a blend of whey protein, pea protein, buttermilk and vital wheat gluten, providing 15g protein per serving. It’s made with Bob’s Red Mill’s signature stone ground whole wheat pastry flour and is a good source of fiber, iron and calcium. To make pancakes, just add water to the mix.

Bob’s Red Mill created the mixes after seeing demand from consumers who are looking for convenient, delicious breakfast options to fit their unique nutritional needs.

“We have watched the uptick in demand for protein-rich and grain-free foods and believe this beloved breakfast choice with new nutritional twists will be celebrated by our customers,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “We have a long history of offering products that fit a variety of diets without sacrificing taste or quality and are excited to expand our healthy breakfast line.”

As with all of Bob’s Red Mill’s gluten free products, the new Paleo Pancake Mix adheres to strict safety standards, including being produced in a 100% dedicated gluten free facility and being ELISA tested to verify gluten free integrity. Both mixes are made from ingredients that were not genetically engineered.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.