Kashi Chewy Nut Butter Bars

Company: Kellogg Company

Introduced: January 2017

Distribution: National

Suggested Retail Price: $4.49 (5 ct. box)

Product Snapshot: Kashi introduced Chewy Nut Butter Bars—the second line of products in its growing Certified Transitional portfolio—which joins Dark Cocoa Karma Shredded Wheat Biscuits, the company's best-performing cereal innovation in over five years. These deliciously chewy bars are made with real nut butters, whole grains and coconut oil, offering flavor packed, gluten-free nourishment in four tasty flavors: Almond Snickerdoodle, Chocolate Trail Mix, Salted Chocolate Chunk and Coconut Cashew Macaroon.

"We're thrilled to announce this addition to our Certified Transitional portfolio," said David Denholm, CEO at Kashi. "Chewy Nut Butter Bars represent another delicious way for consumers to join us on our mission to increase the amount of organic farmland in the US, one box at a time."

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.