Doritos Mix

Company: Frito-Lay North America, Plano, TX

Introduced: February

Distribution: National

Suggested Retail: $1.49 for a 3-ounce bag, $4.29 for a 9.5-ounce bag

Product Snapshot: Doritos, a Frito-Lay brand, recently launched a new snack mix that combines four different Doritos shapes and flavors in one bag. Doritos Mix Cheese Explosion combines the flavors Nacho Cheese, Four Cheese, Jumpin’ Jack Cheese and Spicy Nacho, while Doritos Mix Taco Explosion mixes up the flavors Spicy Nacho, Sour Cream, Taco and Salsa. Both mixes feature the following shapes: the iconic Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.