Kracklin’ KAMUT

Company: Kamut International, Big Sandy, MT

Introduced: June

Distribution: Regional (retail), nationwide (online)

Suggested Retail: $16 for 12 1.5-ounce packs

Product Snapshot: Kamut International’s Kracklin’ KAMUT is made from KAMUT brand khorasan wheat organically grown in Montana. The grains are cooked in organic, high-oleic safflower oil, also from Montana, and sprinkled with sea salt powder from ancient caves in Utah. Crunchy like corn nuts, Kracklin’ KAMUT can be eaten alone as a snack or mixed with salads, fruits, vegetables and more. A 1.5-ounce pack has 200 calories, 7 grams of fat, 6 grams of protein and no cholesterol, trans fat or sugar. The product is also USDA organic and non-GMO.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.