Arare Rice Crackers

Company: Lotus Foods, Richmond, CA

Introduced: January

Distribution: National (Whole Food Markets now; all retailers in April)

Suggested Retail: $3.99 for a 5-ounce bag

Product Snapshot: Lotus Foods has reinvented a beloved Japanese snack—Arare Rice Crackers. The crackers are made with whole-grain organic and heirloom brown and black rice sourced from small family farms. Baked, not fried, the crackers are low-fat, cholesterol-free and gluten-free. They can be enjoyed on their own; added to trail mixes, fruit or nuts; and sprinkled over soups and salads. Three varieties are available: Shoyu, a traditional flavor with gluten-free soy sauce; Sriracha, a hot and spicy flavor; and Sweet and Savory Thai, with the flavor of sweet Thai basil.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.