Sunbelt Bakery Protein Delights

Company: Sunbelt Bakery, Collegedale, TN

Introduced: August

Distribution: National

Suggested Retail: $2.99 for a 6.08-ounce, five-bar box

Product Snapshot: Sunbelt Bakery, a McKee Foods brand, says its new Protein Delights will change consumers’ expectations of how protein bars should taste. Protein Delights are available in two rich, indulgent varieties: Peanut Butter Crisps, which pair the taste of peanut butter and crisp, whole-grain wafers, and Fudge Dipped Peanut Butter Crisps, which feature the same layers of peanut butter and crisp, whole-grain wafers, as well as a fudge coating. Each individually wrapped bar contains 190 calories, 6 grams of protein and whole grains, and has no preservatives or high fructose corn syrup.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.