Walkers Three Seed Oat Crackers

Company: Walkers Shortbread, Hauppauge, NY

Introduced: June

Distribution: National

Suggested Retail: $4.49 for 9.9-ounce box

Product Snapshot: Three Seed Oat Crackers are the latest addition to the Walkers Oat Cracker line from Walkers Shortbread. Pumpkin, sunflower and flax seeds give the new variety a flavorful, wholesome taste. Like the other items in the line, Three Seed Oat Crackers are crunchy and high in fiber; contain no artificial colors or flavors, preservatives, GMOs or hydrogenated fats; and are certified kosher. Other varieties in the line are Fine Oat Crackers, Highland Oat Crackers, Mini Oat Crackers, Thick & Crunchy and Scottish Biscuits for Cheese.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.