Mary's Gone Crackers MiNiS

Company: Mary’s Gone Crackers, Gridley, CA

Introduced: June

Distribution: National

Suggested Retail: $4.99 for a 4.5-ounce box

Product Snapshot: Mary’s Gone Crackers has transformed a childhood staple—the graham cracker—into a whimsical, bite-size, gluten-free treat in the shape of the sun, the moon, stars and hearts. MiNiS gluten-free snacks offer the nutritional benefits of exotic ingredients such as quinoa, chia seeds and mesquite flour, and a sweet taste the entire family will enjoy, not just those with gluten sensitivity or intolerance. Available flavors are Graham, Vanilla and Cocoa. MiNiS will be available in natural and grocery stores beginning June 2015.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.