Grahams

Company: Pamela’s Products, Ukiah, CA

Introduced: March

Distribution: National

Suggested Retail: $4.99 for a 7- to 7.5-ounce box

Product Snapshot: Veteran gluten-free and natural foods company Pamela’s Products’ new line of gluten-free Grahams brings the beloved iconic snack to the gluten-free community. Made with organic, non-GMO butter and honey and premium ingredients like real cinnamon and cocoa, the new line brings consumers the familiar sweetness of a cookie with the snap of a cracker. Three classic flavors--Honey, Cinnamon and Chocolate--are available in the standard square form and in a mini, coin-sized version.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.