WOATS Oatsnack Jammin’ Strawberry Shortbread

Company: WOATS Oatsnack, Fort Worth, TX

Introduced: January

Distribution: National (Target only)

Suggested Retail: $4.99 to $5.99 for a 10-ounce bag

Product Snapshot: Jammin’ Strawberry Shortbread has everything the body needs to hit the ground running, says manufacturer WOATS Oatsnack. The fruity blend features whole-grain oats, juicy strawberries, buttery shortbread and California almonds, making it a healthy choice for packed lunches, on-the-go snacking and other occasions. Other WOAT flavors are Nuts About Berries, Cookies ‘n’ Dreams and Peanut Butter Graham Slam.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.