Company: General Mills, Minneapolis
Website: www.fiberone.com
Introduced: January
Distribution: National
Suggested Retail: $4.19 for 5.85-ounce box
Product Snapshot: Fiber One, a General Mills brand, recently introduced a new snack that can help satisfy calorie-counting consumers’ sweet cravings. Protein Cookies & Crème Chewy Bars combine creamy layers and cookie pieces, but only have 140 calories per 1.17-ounce bar. The bars also contain 20 percent of the daily value of fiber and 6 grams of protein.