Go Bar

Company: Plum PBC, Emeryville, Calif.

Introduced: January

Distribution: National

Suggested Retail: $3.99 for a six-count box of 1.27-oz. bars

Product Snapshot: Developed for children, Plum Organics Go Bar from Plum PBC blends nutrition with tastes designed to appeal to young consumers’ taste buds. Each bar contains 12 g. of whole grains, seven essential vitamins and minerals, fiber and vegetables, and has 25% less sugar than the leading organic bar, according to the company. Kids can choose from three flavors: Chocolate Chip, Chocolate Brownie and Snickerdoodle.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.