Go Bar

Company: Plum PBC, Emeryville, Calif.

Website: www.plumorganics.com

Introduced: January

Distribution: National

Suggested Retail: $3.99 for a six-count box of 1.27-oz. bars

Product Snapshot: Developed for children, Plum Organics Go Bar from Plum PBC blends nutrition with tastes designed to appeal to young consumers’ taste buds. Each bar contains 12 g. of whole grains, seven essential vitamins and minerals, fiber and vegetables, and has 25% less sugar than the leading organic bar, according to the company. Kids can choose from three flavors: Chocolate Chip, Chocolate Brownie and Snickerdoodle.