PROBAR Core Protein Bars

Company: PROBAR, LLC, Salt Lake City

Introduced: February

Distribution: National

Suggested Retail: $2.79 for a 2.46-oz. bar

Product Snapshot: PROBAR, the maker of all-natural meal and snack bars, adds Core Protein Bars to its sports nutrition line-up. Core Protein Bars contain 20 g. of plant-based protein and a variety of recognizable ingredients, including an Omega-3 rich blend of flax and chia seeds. In addition, the bars are certified gluten-free and dairy-free and contain no sugar alcohols. They’re available in four flavors: Cookie Dough, Mint Chocolate, Brownie Crisp and Peanut Butter Chocolate.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.