Three distinct consumer types were identified, each with different attitudes to exercise, nutrition, and protein.
June 29, 2022
A new research study completed by Arla Food Ingredients finds that mainstream consumers are increasingly seeking out protein for sports nutrition, but their needs and protein motivations vary.
Global sports and nutrition brand Grenade is continuing to drive the global snacking revolution as it enjoys a massive boom in US business, increasing its availability throughout the nation.
Activeberry, an all-natural, black currant-derived performance ingredient for athletes and consumers with active lifestyles, will be launched by Frutarom Health Ltd. at Supply Side West in Las Vegas, stand #1163.
The Grain Foods Foundation (GFF) will launch its spring RISE campaign this month. The campaign is designed to highlight the role that bread and grains play in providing the energy consumers need to rise to any and all occasions.