popchips katy’s kettle corn

Company: popchips, San Francisco

Introduced: January

Distribution: National (at Target)

Suggested Retail: $1.29 for a 1-oz. bag and $2.99 for a 3.5-oz. bag

Product Snapshot: Inspired by pop superstar Katy Perry’s favorite childhood snack, katy’s kettle corn from popchips has 4 g. of fat—less than half the fat of fried potato chips—and 0 g. of trans-fat and saturated fat. Gluten-free, dairy kosher and vegetarian, the popped chips also have no artificial colors, flavors or preservatives. Currently, they are available only at Target and will be available at retail outlets starting in May.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.