Krave Jerky

Company: Krave Pure Eats Inc., Sonoma, Calif.

Introduced: January 2012

Distribution: National

Suggested Retail: $5.99-$6.99 for a 3.25-oz. bag

Product Snapshot: Krave Jerky is handcrafted using only high-quality beef, pork, turkey and other ingredients. It is available in eight varieties: Beef Chili Lime, Beef Sweet Chipotle, Beef Garlic Chili Pepper, Beef Pineapple Orange, Beef Curry, Pork Smoky Grilled Teriyaki, Turkey Basil Citrus and Turkey Lemon Garlic. All contain no nitrates, hormones or artificial flavors; are 97% fat free; and are marginally lower in salt (50-70%), cholesterol (50-70%) and calories (15-70%) than major competitors.

Ingredients (Beef Curry): Beef, sugar, corn syrup, fish sauce (anchovy fish extract, water, salt), chili sauce (chili, garlic, vinegar, sugar, salt), soy sauce (water, soybeans, wheat, salt), spices, chili pepper, potato starch, salt, lemongrass, chili powder.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.