Sonoma Brands, a private equity investor and incubator led by Jon Sebastiani, who is also the founder and creative force behind KRAVE jerky, has acquired KRAVE from The Hershey Co. for an undisclosed amount.

Sonoma Brands, an emerging brands private equity investor and incubator led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed artisanal jerky brand KRAVE, announces today the completed acquisition of KRAVE from The Hershey Company for an undisclosed amount.

In KRAVE's first departure from meat products, KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets

On the heels of the KRAVE Bar launch in December, KRAVE, the Sonoma-based brand of culinary-inspired jerky, will continue to elevate the protein snack space with the launch of its newest line of meat snacks: the KRAVE Stick.

Krave Jerky is handcrafted using only high-quality beef, pork, turkey and other ingredients.