Domino's Pizza Inc. is joining forces with Netflix Inc. As the hit Netflix series approaches its season two debut on Dec. 26, Domino's is activating at Squid Game: The Experience to give away free Emergency Pizza for a year to players with the lowest scores. On Dec. 12, the player with the lowest score from each competing group in Squid Game: The Experience at Manhattan Mall in New York City will win free Domino's Emergency Pizza for a year.
"Those who watch Netflix's Squid Game know that losing is the ultimate emergency, but Domino's is here to turn that around," says Kate Trumbull, Domino's executive vice president – chief marketing officer. "We're making lemonade out of lemons for players by solving their heart-pounding predicament with free pizza for a year, so they can have Domino's whenever their next emergency happens."
Squid Game: The Experience is a fully immersive experience based on Netflix's Squid Game series. Players can compete in five challenges inspired by the show. A member of the Pink Guard will present the losing player out of each group with free Emergency Pizza for a year, awarded in the form of $500 in gift cards within a custom Domino's and Squid Game Dalgona tin.
This is the second time Domino's has partnered with Netflix. In 2022, Domino's teamed up with the streaming service to launch a first-of-its-kind "mind ordering app," prior to the season four premiere of Stranger Things.
"We're thrilled to work with Netflix on yet another fun and unexpected brand integration," says Trumbull. "Our Squid Game activation brings Emergency Pizza to more people, in more places than ever in ways you never would've guessed!"
To learn more about Domino's Emergency Pizza program, visit dominos.com/emergencypizza.
