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Video: Rotten on its BFY gummy worms

The company's founder and CEO talks about keeping up with consumer trends.

Candy Industry Senior Editor Liz Parker Kuhn recently chatted with Michael Fisher, founder and CEO, Rotten, about its better-for-you gummy worms, including what's next for the brand.

Fisher talks about current consumer trends in the gummy category, as well, and how the company works to keep up with consumer interests.

View the video above, or click here.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.