Rold Gold upgrades its pretzel format

The suggested retail price for the new pretzels ranges from $2.69 to $3.99.

courtesy of: Rold Gold

Frito-Lay's Rold Gold brand is upgrading the classic snack in the form of Waffles. Rold Gold Waffles are the newest offering that come in a lattice shape and offer a crunchy bite either on their own or paired with a dip.

From smooth and spicy dips to chunky and mild dips, Rold Gold Waffles were made specifically for dipping, especially with the new Tostitos Spicy Queso or the classic Tostitos Salsa Con Queso.  

Rold Gold Waffles are on shelves now at retailers nationwide in 16-oz. bags for $3.99 and 3.5-oz. bags for $2.69.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.