Rold Gold upgrades its pretzel format The suggested retail price for the new pretzels ranges from $2.69 to $3.99. Liz Parker Kuhn March 14, 2024 Rold Gold Waffles, with a lattie shape, is the brand's newest offering.Read More
Frito-Lay brands release limited-time holiday offerings Brands releasing new snacks include Cheetos, Smartfood, Quaker, Cap'n Crunch, and Rold Gold. Liz Parker Kuhn November 30, 2023 Frito-Lay brands releasing new holiday snacks include Cheetos, Smartfood, Quaker, Cap'n Crunch, and Rold Gold.Read More
Rold Gold rebrands, debuts new look The updated design stays true to the brand's signature gold and blue color scheme. June 28, 2022 The brand celebrates 106 years with a new look and more than $106K in real gold up for grabs.Read More
Frito-Lay launches three new snacks for football season October 13, 2020 We’re all experiencing football season a little differently this year, but whether you’re tailgating, homegating, or just watching with friends and family, Frito-Lay has launched three new products to take your game day to the next level.Read More