Popchips, the original better-for-you potato chip made without grease or a deep fryer, has officially launched a new flavor: Popchips Nacho. The flavor is cheesy, vegan and officially available online and in select grocery stores.
The new flavor will be available on Amazon and at Kroger, Fresh Thyme, HyVee, and Meijer. With an SRP of $3.99 per bag, Popchips Nacho is never fried and has 50% less fat than other fried chips. The new flavor is dairy-free, vegan certified, gluten-free, and Non-GMO Project Verified.
The introduction of Popchips Nacho fills a gap in the market for cheese flavor in better-for-you potato chips. Cheese is the second largest flavor in salty snacks that has seen a 6% increase in growth over the last 3 years. Popchips is taking it a step further by offering a vegan-certified nacho cheese flavor.
Related: popchips rebrands its packaging, launches flavor-forward innovations
