Reading Bakery Systems announces senior vice president of global sales promotion

The promotion of Shawn Moye will support the continued growth of the company.

Shawn Moye poses for a portrait as a Reading Bakery Systems employee at the Robesonia headquarters. Photo by Jeremy Drey

Reading Bakery Systems (RBS), a manufacturer of snack food production systems, has promoted Shawn Moye to senior vice president of global sales to support the continued growth of the business.

“Shawn has been instrumental in the growth of RBS over the last 25 years,” stated Chip Czulada, president, Reading Baking Systems. “As we continue expanding our business around the world, Shawn will play a key role in assuring we meet our customers’ needs.”

In his new role, Moye will be responsible for new equipment sales globally and supporting the business as a member of the executive leadership team. Since joining RBS in 1999, Moye has held positions of increasing responsibility, including director of sales, North America, and most recently, executive director of sales.

“We’ve built the best sales team in the bakery machinery industry, and I’m pleased to lead the team as we continue our growth and support of our existing customers,” added Moye.

Prior to joining Reading Bakery Systems, Moye worked as the director of sales, North America for a German baking equipment company. He also served as maintenance and engineering project manager for two of the largest North American snack and cookie/cracker manufacturers.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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