Base Culture launches shelf-stable, gluten-free Simply Breads line

The new bread starts with a clean-flour blend, including tapioca, coconut, almond, chickpea, flax, and hemp.

courtesy of: Base Culture

Base Culture has debuted its new Simply Bread line, featuring clean, nutrient-dense, and gluten-free ingredients. Base Culture creates premium-quality sliced breads that are nourishing, minimally processed, and made with no artificial ingredients, refined sugar, or seed oils. The new shelf-stable Simply Bread line is the first clean-ingredient and gluten-free bread variety in the bread aisle, offering a better-for-you, fiber-rich option for consumers. Base Culture's Simply Bread line includes three varieties: Classic Sandwich, Hint of Honey, and Super Seed, and retails for $7.99 at Whole Foods Markets nationwide.

"Store bought bread has gotten a bad rap for decades for including artificial ingredients, preservatives, refined sugar, seed oils, and lacking fiber," said Johnny Heiselberg, CEO of Base Culture. "Base Culture's new Simply Bread line fills a large gap in the market, which is simple, clean-ingredient, and shelf-stable bread. After painstakingly trialing over 150 recipes, we were able to create a seriously good, better-for-you bread that is packed with fiber while maintaining the flavor, texture, and reliability of what sliced bread is supposed to be and we can't wait for everyone to enjoy it."

Base Culture's new Simply Bread line is certified gluten-free and starts with a clean-flour blend, consisting of tapioca, coconut, almond, chickpea, flax, and hemp. Combined, these flours create a nutrient-rich bread offering 8g of fiber per slice while delivering traditional bread taste and texture. The Simply Bread line includes coconut oil instead of canola oil, giving each slice a wholesome dose of healthy fat as well as a touch of honey, versus refined sugar, to balance the flavor. As the first shelf-stable departure for the brand, the Simply Bread line is wrapped in stay-fresh (Modified Atmosphere) packaging, keeping the bread fresh until consumers are ready to enjoy. 63% of consumers who purchase bread cite wasting bread due to mold. This innovative packaging keeps the bread fresh until the consumer is ready to eat it, ultimately reducing food waste.

Base Culture's original Frozen Sliced Bread varieties are available in Original Keto, 7 Nut & Seed, Cinnamon Raisin, Sourdough, Simply White, and Simply Honey Nut. The frozen bread line is certified gluten-free, certified grain-free, keto-certified, paleo-certified, Kosher, peanut-free, and non-GMO. Base Culture's products are available in over 15,000 retail locations nationwide. Base Culture's lead investment partner is Emil Capital Partners, a private investment firm focused on the next generation of early-stage growth companies across the consumer sector.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.