Big Game teaser drop: Nerds x actor Addison Rae

In the spot, Rae helps prepare the lead star of the ad for their Big Game debut.

Nerds is going to the Big Game for the first time ever, and actor and artist Addison Rae uses her dancing chops to help coach the lead star of the spot. Courtesy of: Ferrara

Ferrara just dropped a new teaser for the first-ever Nerds Big Game spot, featuring actor and artist Addison Rae. In the teaser, Rae uses her dancing chops to help prepare the lead star of the Nerds’ ad for a Big Game debut to the tune of Irene Cara’s “What a Feeling.”

The teaser gives fans a behind-the-scenes look at dance practice and all the hard work that went into creating the new Nerds ad. Watchers will get a glimpse of Addison eating the multisensorial innovation Nerds Gummy Clusters—her real-life go-to snack while in the dance studio.

Nerds' 30-second spot—its first TV broadcast spot since being acquired by Ferrara—is expected to air during the second quarter of the Big Game, and fans can stay tuned to social to see the spot closer to the Big Game.

Golin and Ferrara developed the teaser concept, and UNIT9 Films produced the teaser creative. Mindshare handled paid and AUC handled retail.

Ferrara, a division of Ferrero Group, is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.