This week's Fun Friday includes a Nutella and Betches book club partnership, Nerds at the Big Game, Pillsbury partnering on candles, a Cheez-It college tailgating food truck, and Haribo's float debut at Macy's Thanksgiving Day parade.
Available now at retailers nationwide, Nerds Gummy Clusters Grape Strawberry Blitz and Berry Punch Rush flavors feature new packaging with Nerds characters, now sporting classic football helmets.
This week's Fun Friday includes a Nerds and Jeremiah's Italian Ice partnership, Wonderful Pistachios Cinco de Mayo recipes, the most popular bagel types in the U.S., and Nutella's #BiscuitsNBesties campaign.
Ibotta CMO Rich Donahue talks about how the Big Game can affect consumer purchasing, and how manufacturers can leverage the event for their television ads.
The 30-second commercial is expected to air during the second quarter and will not only feature a fresh look at the Nerds characters, but will engage all the senses.