General Mills announces slate of new cereal and snack products

The items include releases from Cheerios, Nature Valley, Reese’s Puffs, and other brands.

Courtesy of General Mills

General Mills has released a sneak peek of new snack and cereal products from its stable of brands. The products will be rolling out at retail in the next few months, according to the company.

“General Mills has delivered fun, nutritious, and affordable cereal and snack options to families for decades, so they've come to expect we continue to reimagine the ways in which to enjoy our beloved brands,” says Doug Martin, chief brand and disruptive growth officer at General Mills. “We are excited to share these new offerings and hope they bring a bit of nostalgia and excitement to everyday routines.”

Cheerios

Cheerios Veggie Blends, exclusively at Walmart, are made with 1/4 cup of fruit and veggies per serving and combine spinach, carrot and sweet potato with whole grain oats for an nutritious and surprisingly delicious breakfast or snack.

The company also is releasing Maple Cinnamon Cheerios Hearty Nut Medley, and Honey Nut Cheerios Minis, the newest addition to the Minis lineup.

Reese’s Puffs

Reese’s Puffs is debuting the first new flavor in the brand’s 30-year history, Reese’s Puffs Peanut Butter Lovers. Made with only peanut butter flavored puffs, this cereal is geared toward for those looking to ditch the chocolate and go all in on peanut butter.

Bars

New Cocoa Puffs Soft Baked Oat Bars are a blend of whole grain oats, wheat, and Cocoa Puffs’ signature chocolatey goodness all baked into a soft bar. For muffin lovers, Nature Valley Double Chocolate Chip Soft-Baked Muffin Bars have 8 grams of whole grains per serving and intended to serve as a snack to fulfill chocolate cravings.

Nature Valley’s Protein Smoothie Bar is made from oats and nuts with classic smoothie ingredients like dried fruit and a yogurt-dipped bottom; the berry-flavored chewy bar delivers 10g of protein on-the-go.

Other items

Trix with Marshmallows has bunny-shaped marshmallows to complement the fun fruit-flavored sweetened corn puffs fans know and love. Lucky Charms is debuting the newest variation of the magically delicious cereal, Lucky Charms Berry Swirl, with marshmallow charms that have the shape and taste of strawberries, blueberries and raspberries.

Nature Valley’s latest granola flavor, French Vanilla Protein Granola, features French Vanilla taste while offering 13g of protein per serving.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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