That's it. launches Organic Fruit Crunchables The clean-label toddler snack is made with 100% real whole fruit. SF&WB Staff April 10, 2025 That’s it. is shaking up the toddler aisle with the nationwide launch of Organic Fruit Crunchables, now available in Walmart stores across the U.S. Read More
Kencko introduces Fruit Snaps The new snack has 2.5 cups of fruit and 6-8 grams of fiber in every bag. SF&WB Staff April 10, 2025 On April 15, Kencko is entering an all new category (the brand’s fifth) in the snacking aisle with the launch of Fruit Snaps.Read More
Ferrero Rocher debuts Easter collection The products include gift boxes, chocolate eggs, and more. Candy Industry Staff April 9, 2025 Premium chocolate brand Ferrero Rocher has revealed its limited-edition Easter collection of chocolate products ahead of the holiday this year. Read More
Doritos introduces LTO Flamin' Hot Korean-Style BBQ The new snack is launching exclusively at Walmart. SF&WB Staff March 20, 2025 The chips are reportedly made with a fusion of sweet soy, savory grilled beef, and kick of Flamin’ Hot heat.Read More
Strictly From Scratch debuts snack platters The new treats can be found at Walmart stores nationwide. SF&WB Staff March 14, 2025 The Phoenix-based wholesale bakery is introducing Hispanic Platter and Breakfast Platter offerings at Walmart.Read More
Pillsbury Funfetti unveils Celebrations Cake Mix The bakery brand brings the viral sprinkle cake trend to its mixes. SF&WB Staff March 12, 2025 The new Pillsbury Funfetti Celebrations Cake Mix is available now in the baking aisle at Walmart, with more national retailers coming soon.Read More
Tru Fru debuts Valentine's Day lineup The freeze-dried fruit is covered in dark chocolate and available at Walmart. Candy Industry Staff January 28, 2025 For the first time ever, the brand is offering seasonal Valentine's Day packaging to celebrate the occasion, exclusively sold at Walmart.Read More
PLMA announces winners of Salute to Excellence Awards Walmart leads the list of retailers honored for private-label innovation. SF&WB Staff November 19, 2024 Albertsons, Amazon, Kroger Co., Southeastern Grocers, Target, Topco, and Whole Foods among many other winners.Read More
Walker’s Shortbread to launch Mini Scottie Dog Carton The product features the company’s signature dog-shaped cookies in a giftable holiday package. SF&WB Staff October 15, 2024 The item consists of shortbread cookies shaped like Scottie dogs, housed in a specially decorated 3D carton, to be sold at Walmart.Read More
Belgian Boys debuts grab-and-go breakfast bites at Walmart The Breakfast All Day Box and Go Cups are designed to offer convenient snack and meal options. SF&WB Staff September 25, 2024 The breakfast-focused brand has introduced a total of five different products exclusive to Walmart, featuring pancakes, Belgian waffles, and other items.Read More