Subway debuts Sidekicks menu of footlong baked treats

The items include Cinnabon churros, Auntie Anne’s pretzels, and Subway cookies.

Courtesy of Subway

Subway has updated its menu with Sidekicks, a collection of three new footlong snacks available only at Subway restaurants nationwide beginning on January 22. According to Subway, the Sidekicks give fans more of what they love about Subway as the perfect pairing for their favorite footlong, or as a sweet and savory snack any time of day.

To take snacking to new lengths, Subway's culinary team reportedly joined forces with Cinnabon and Auntie Anne's to create a new twist on the snacks. Subway also indicated its staff spent a year perfecting the recipe for its Footlong Cookie to complete the addition to the menu.

A new Cinnabon Footlong Churro for $2 is baked, served warm, and topped with Cinnabon's Makara cinnamon and sugar
The Auntie Anne's Footlong Pretzel for $3 reimagines Auntie Anne's buttery and salty classic, served with a side of Subway's Honey Mustard
The Footlong Cookie for $5 is back nationwide after popping up in select restaurants on National Cookie Day in 2022 and 2023; it's thick, gooey, and packed with chocolate chips.*

"The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong," says Douglas Fry, president of Subway North America. "This whole new category on our menu offers Subway fans something they can't get anywhere else and kicks off a year of culinary innovation and delicious new menu items. 2024 may be the most exciting chapter yet in our growth story."

"We're excited to team up with Subway to bring guests the fun and flavor of two of our iconic brands: Cinnabon and Auntie Anne's," says Dave Mikita, president of international and retail channels at Focus Brands. "These fan-favorite snacks will delight guests in new, craveable ways."

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Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.