Lay's partners with 'Vanderpump Rules' stars to release sandwich-inspired chip flavor at BravoCon 2023

The Lay's Grilled Cheese & Tomato Soup chips will make its return for a limited time.

courtesy of: Lay's

Lay's is bringing the best of both worlds together with the help of Bravolebrities who know a thing or two about sandwiches: "Vanderpump Rules" stars Ariana Madix and Katie Maloney. Together, they will debut a sandwich-inspired potato chip flavor—Lay's Grilled Cheese & Tomato Soup—at BravoCon 2023, the three-day fandom event of the year that celebrates all things Bravo, on National Sandwich Day.

Lay's Grilled Cheese & Tomato Soup flavored potato chips combine the goodness of grilled cheese flavor with the rich and hearty flavor of tomato soup. The flavor is making its return for a limited time in exclusive packaging inspired by Madix and Maloney's anticipated sandwich shop, Something About Her. Taking place this year in Las Vegas, BravoCon attendees will also get an exclusive glimpse inside the sandwich shop through a Lay's & Something About Her pop-up experience, where they'll be able to enjoy Lay's-infused food and cocktail recipes inspired by Bravo.

"We're excited to partner with these two icons to create a unique moment of connection with Lay's and bring back an iconic flavor for our fans," said Tina Mahal, senior vice president of marketing, Frito-Lay North America. "Lay's is an expert in flavor innovation we're looking forward to sharing our delicious potato chips and delicious culinary creations inspired by Ariana and Katie's new restaurant at BravoCon."

Bravoholics nationwide can get in on the fun by heading to Lay's social media pages starting November 3 to enter for a chance to win a Lay's & Something About Her Sandwich Shop kit, including the limited-edition flavor and recipe cards to recreate the dishes and cocktails that will be served at the event.

"No one can argue that sandwiches and potato chips are a match made in heaven," said Ariana Madix. "Lay's Grilled Cheese & Tomato Soup flavored potato chips gives bold flavors with a classic chip that's just as unique as our sandwiches and as iconic as our friendship."

"I always dreamed of opening a sandwich shop, but never in my wildest dreams did I think I'd be coming out with a sandwich-inspired potato chip flavor," said Katie Maloney. "Reintroducing Lay's Grilled Cheese & Tomato Soup flavored potato chips at BravoCon is the perfect way to bring our sandwich expertise straight to fans."

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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