Puratos unveils 2024 consumer reports in bakery, patisserie, and chocolate

The report comes out of a collaboration with consumer research outfit Taste Tomorrow.

Courtesy of Taste of Tomorrow

Food solutions provider Puratos has unveiled its findings on what the hottest consumer trends in bakery, patisserie, and chocolate are likely to be in 2024. The report, resulting from research conducted by consumer research outfit Taste Tomorrow, is the result of polling 20,000 consumers in more than 50 countries with online tools and artificial intelligence.

Bakery trends:

Plant-forward products: increasing interest in reducing consumption of animal-based ingredients is expected to continue impacting the field
Sourdough and gut feeling: more than ever, consumers are interested in eating foods that positively impact their digestive systems
Natural and organic: shoppers increasingly want products that are minimally processed and contain no artificial additives

Patisserie trends:

Tech-inspired foods and delight: consumers want elevated experiences, and they are fine with use of AI in discovery and creation of products
Classics: people are looking for a combination of familiar favorites and innovative twists
Local authenticity: shoppers are more likely to reach for locally made items

Chocolate trends:

Mood food: shoppers are interested in eating items that help boost their mental health and well-being
Sustainable farming: consumers increasingly look for socially and environmentally beneficial purchases
Plant-based products: consumers want products with great taste but no animal products

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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