See’s Candies has announced the finalist of its “What’s Your Sweet Idea?” campaign, launched in January at the start of the company’s yearlong centennial celebration.
The company said it received tens of thousands of ideas. After tallying the votes, one candy came out on top: Coffee Scotchmallow. It’s an energizing twist on a See's classic.
Now, See's is asking customers to cast their vote once again. The company has asked fans to choose whether they want the new piece coated with milk chocolate or dark chocolate. Voting is open now through Oct. 15 at sees.com/sweetidea.
"We were astounded with the number of delicious and unique ideas that were submitted by See's fans,” said President and CEO Pat Egan. “Given the creativity and thought that went into each submission, we know we can rely on our customers once again to determine how this piece should come to life: enrobed in rich, dark chocolate or decadent, milk chocolate.
The original Dark Scotchmallow is a long-time See's Candies customer favorite. It features layer of See's caramel and a layer of See's homemade honey marshmallow, drenched in a dark chocolate coating.
"We surveyed our employees, and we were split 50/50,” Egan said. “We'll now put our delicious chocolate, caramel, coffee and marshmallow combination to the ultimate test — and I'm not going to bet on either side because both of these pieces are incredible. As for me personally, I plan to happily indulge in as many taste tests as it takes before officially deciding whether I'm on Team Milk or Team Dark.”
The piece will be featured in November, the same month See’s opened its doors in 1921.
In other news, See’s next Sweet-of-the-Month, Dark Peanut Crunch, is available for purchase.
This piece features a flaky, melt-in-your-mouth center of peanut butter and roasted peanuts covered in dark chocolate. Inspired by our milk chocolate version, and in response to strong customer demand, this dark chocolate candy is sure to become a fall favorite.
Dark Peanut Crunch is available for $10 while supplies last in shops and online.
