Reed’s Inc. has launched the Boo Box, a limited-edition, Halloween-themed pack for its Craft Ginger Chews.
Bringing ginger lovers a new way to experience Reed’s Craft Ginger Chews, each Boo Box features four 2-oz. boxes of individually wrapped Craft Ginger Chews with spooky ghost packaging.
“We all love a little surprise in our lives,” said Lindsay Martin, v.p. of marketing, Reed’s Inc. “Sending a Reed’s Boo Box to a friend’s doorstep is the perfect Halloween treat. As the leader in ginger beverages, Reed’s knows our consumers are looking for new and innovative ways to experience the spicy and sweet flavor of real ginger. Each Boo Box is loaded with our new and improved Reed’s Ginger Chews that ginger lovers can’t resist.”
All Reed’s products are made with real ginger and contain nothing artificial. The limited-edition Boo Box comes on the heels of Reed’s reintroduction of its ginger candy collection.
With increased retail availability and improved packaging, Reed’s relaunched its Crystallized Ginger, in addition to the Craft Ginger Chews. Reed’s Crystallized Ginger provides a burst of spicy sweetness in pre-diced and ready-to-eat format, while the Craft Ginger Chews now feature a chewier recipe.
Reed’s Boo Box is available while supplies last, and retails exclusively on the Reed’s website for $9.99.