Phil DeConto, v.p. customer marketing, Ferrero USA, notes that with available vaccines and people becoming accustomed to taking safety precautions, families are looking forward to returning to Halloween traditions.
Which candy flavors are trending this Halloween? Which textures are consumers looking for? And what are the top confectionery brands? New insights from Skai, a commerce intelligence and marketing platform, has the answers.
YTD seasonal candy sales up 29 percent versus a year ago.
October 20, 2021
Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.
Company to celebrate with Halloween Treat Truck, participation in Chicago festivities.
October 18, 2021
As Halloween draws near, Mars Wrigley has announced its plans to bring Halloween celebrations to communities in Newark, N.J., Chicago, Washington D.C., and Toronto.