Reese’s to install Halloween candy exchange machine in NYC park

Vending machine to dispense Reese’s Peanut Butter Cups in exchange for unwanted Halloween candy.

A child watches as Reese's Peanut Butter Cups come from Reese's Candy Converter Machine in October 2018. Screenshot from Reese's.

Capitalizing on its popularity during Halloween, Reese’s brand will install a candy exchange machine today in Washington Square Park on Fifth Avenue in New York City.

Officially unveiled Sunday, Oct. 28 at Halloween parade in Tarrytown, N. Y., the Reese's Halloween Candy Converter Machine will be available in the park from 4-9 p.m. Visitors can trade in Halloween candy they don’t want for Reese’s Peanut Butter Cups.

The Hershey Co. spokesperson Anna Lingeris told CNN the company expects to give out 10,000 peanut butter cups.

"As the No. 1 Halloween candy (with over half of candy buyers purchasing Reese's), Reese's has come up with a solution — give us your unwanted candy, and we'll give you what you actually want — Reese's Peanut Butter Cups," Lingeris said.

Lingeris also told CNN she had many fans ask her when the trade-in machine will appear in their cities.

"This has been quite the day and we love the feedback from our fans," she said. "Maybe we will bring the Reese's Candy Exchange to other cities; stay tuned for Halloween 2019."

Alyse Thompson has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products Magazine since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.