While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.
The brand's SOLID BLACK packaging continues to ignite boldness and celebrate diversity.
July 24, 2023
Created in partnership with award-winning Chef Chris Williams, new Doritos Spicy Pineapple Jalapeno flavor continues ongoing commitment to celebrate Changemakers through specially designed SOLID BLACK packaging.
Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.
All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.
Variety is the spice of life when it comes potato chips. While classic chips still own the lion's share of the U.S. market, salty snack companies are offering new flavor combinations in a variety of packaging sizes. New flavors include spicy buffalo, hot BBQ and cauliflower, and many new offerings are gluten-free and Non-GMO Project verified.
It's vital to get flavor and color right when developing snack and bakery products. Color helps establish the consumer's initial expectations of a product, and flavor is a critical part of delivering against those expectations.
The tortilla chips market continues to evolve, catering to desires for bold and interestingly spiced products. Millennials, in particular, are craving adventurous and ethnic flavors. As a result, we're starting to see a wider range of new and interesting flavors hitting the market.