IT’SUGAR announced it is celebrating National Lollipop Day (July 20) by donating 100% of all lollipop sales, including its exclusive Wish Pop, to Make-A-Wish.

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

The collaboration with Tudor's Biscuit World will benefit the Make-A-Wish Foundation.

IT'SUGAR began selling its rainbow star-shaped Wish Pops in 2019 with the goal of reaching $1 million in donations. 

For the fourth consecutive year, Keebler will help make dreams come true for children with critical illnesses.

To reach the donation goal of $1 million for Make-A-Wish by the end of the year, IT’SUGAR is kicking off the "Pop It Forward" campaign on July 20, National Lollipop Day.

Since 2020, Keebler has contributed more than $1 million to Make-A-Wish to help grant over 100 wishes for children battling critical illnesses.

Since 2020, Keebler has contributed more than $1 million to Make-A-Wish to help grant over 100 wishes for children battling critical illnesses.

Keebler has released a limited-edition cookie celebrating the brand’s Make-A-Wish partnership, as well as two new Chips Deluxe varieties and a unique update on a Sandies favorite.

IT’SUGAR began selling its rainbow star-shaped lollipops, benefiting Make-A-Wish, at all of its locations in August 2019.