The Flowers Foods brand is debuting cupcakes, mini doughnuts, and more.
March 14, 2025
The lineup include Iced and Glazed Honey Buns, Powdered and Frosted Mini Donuts, Pecan Cinnamon Twists, and Crème Filled Cupcakes in Chocolate and Confetti flavors, and more.
The acquisition of the premium brand of better-for-you crackers, cookies, snack bars, and baking mixes is expected to spur growth and diversify revenue base.
The varied innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads, and a new keto bun, among others, reflecting the company’s ongoing commitment to developing new and differentiated products across its portfolio.