The new cookie, available starting October 1, features the sweet taste and vibrant purple flavor of the namesake sweet potato.

Birch Benders Ube Mochi Pancake & Waffle Mix uses purple yams, known as ube in the Philippines, to make purple pancakes and waffles with a sweet flavor that is both gluten-free and naturally vegan

The supplier predicts the bright purple Asian yam will impact snack, bakery, and other foods.