Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.

Parents and their littles can enjoy cozy fall flavors with the early allergen introduction brand Ready. Set. Food!’s Pumpkin Cinnamon Organic Baby Oatmeal.

In collaboration with Fred Rogers Productions and featuring Daniel Tiger and friends, Ready.Set. Food! will become the only brand to offer a complete line of children's food with top allergens pre-mixed inside.

The snack bars make introducing the most common food allergens safe, easy, and convenient.