Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.

Douglas MacFarlane and Ed Schultz bring their deep expertise in confectionary during a period of continued growth for Better Sour.

Wangler brings more than four decades of experience in CPG, most recently as VP of sales at The Good Crisp Company.
 

Industry experts share their insights in interviews with our curious editorial team.

The award-winning, MENA-led sour gummy brand expands to nearly 500 Target locations nationwide, furthering its mission to increase flavor representation in the candy aisle.

We recently talked to Semira Nikou and Isabella Hughes, co-founders, Better Sour, about its new low-sugar gummy brand, and how they got the idea for the company.

The brand will be launching nationally into The Fresh Market, World Market, Sprouts, Foodland, and KTA stores.

Positioning itself as the candy for foodies, Better Sour is the first better-for-you candy company that’s 100% sour-focused.