With a growing interest in healthier candy options, the brand is taking a deep dive into consumer preferences and behaviors surrounding candy consumption.
Brand offers low-sugar versions of classic candies.
March 9, 2022
SmartSweets continues to expand its product lineup with innovations including Cola Gummies and Lollipops, joining fan-favorites like Peach Rings, Sour Blast Buddies, Sweet Fish and more.
Gluten-free licorice is made without added sugars, sugar alcohols, artificial sweeteners.
January 4, 2021
Keeping its pinky promise of innovating candy that’s sweetened without added sugars, sugar alcohols and artificial sweeteners, each 1.8-oz. bag of Red Twists puts a healthy twist on traditional licorice.
Founder Tara Bosch will remain with the company, focusing on innovation, strategic initiatives.
October 28, 2020
TPG Growth received its stake from SmartSweets’ management and other shareholders. Tara Bosch, who founded SmartSweets in 2015, will remain the largest individual shareholder.