Morinaga America | Snack Food & Wholesale Bakery

HI-CHEW introduces Blue Raspberry Stick

The treat is the first addition to the brand's classic stick format since 2020.

December 4, 2024

A Nielsen survey from 2021, commissioned by HI-CHEW, showed the flavor ranks as a top choice among Gen Z and Millennial consumers.

HI-CHEW parent company breaks ground in Mebane, NC

Morinaga America, Inc. first announced the new facility in July.

Liz Parker Kuhn

October 4, 2024

Morinaga America Inc., HI-CHEW's parent company, held the groundbreaking ceremony for its second manufacturing facility in Mebane, NC on October 3.

Morinaga & Co. announces second U.S. factory in North Carolina

Morinaga & Co. to open 2nd U.S. factory in North Carolina

Operations are anticipated to begin in 2027.

Liz Parker Kuhn

July 18, 2024

The new factory aims to ramp up production to fulfill the growing demand for HI-CHEW products in the U.S.

HI-CHEW to bring Dessert Mix Truck to NYC on June 22

HI-CHEW to bring dessert truck to NYC on June 22

Guests will receive an assortment of Dessert Mix flavors.

Liz Parker Kuhn

June 17, 2024

On Saturday, June 22, the HI-CHEW Dessert Mix Truck will roll into two of New York City’s Brooklyn and Manhattan neighborhoods: Williamsburg and Soho.

HI-CHEW debuts Dessert Mix in two packaging sizes

The retail prices vary from $3.59 to $7.69.

Liz Parker Kuhn

January 31, 2024

HI-CHEW Dessert Mix has the same long-lasting chewy texture but with new nostalgic dessert flavors: Strawberry Ice Cream, Key Lime Pie, and Candy Apple.

HI-CHEW launches D2C e-commerce platform

The new site provides a one-stop shopping experience for consumers.

Liz Parker Kuhn

January 11, 2024

As a one-stop shop for all things HI-CHEW, the platform features a vast selection of flavor offerings to purchase directly, including Stand Up Pouches, Peg Bags, and Sticks.

HI-CHEW Bite-Size Candy Shop hits the road this autumn

The pop-up shop will arrive in Dallas in September, LA in October, and Miami in November.

September 7, 2023

Due to popular demand, HI-CHEW is bringing its colorful pop-up candy shop to Dallas, Los Angeles, and Miami.

HI-CHEW on its reduced sugar line, better-for-you products

HI-CHEW on its reduced sugar line, upcoming products

The brand launched its Reduced Sugar flavors line last year.

Liz Parker Kuhn

September 1, 2023

We were recently able to connect with Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America, Inc., makers of HI-CHEW, about its reduced-sugar candy options.