Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."
This week's Fun Friday includes IT'SUGAR's "Feeling Gifty" campaign, Pop-Tarts Bowl mascots competing to be eaten, HI-CHEW and Fortnite collab, Welch's Fruit Snacks "Fruitside Assistance" program, and Newman's Own Good Tastes Better social experiment.
This week's Fun Friday includes a Menchie's and HI-CHEW partnership, Oprah's Favorite Things pound cake, Pinkbox Doughnuts' treat of the month, a Haribo and Adidas sneaker collab, and IT'SUGAR's "Chews-Your-Mix" candy experience.