We recently talked to Vivek Mehrotra, senior manager of equity and activation at Jolly Rancher, to chat more about the new product and how it was created.
The Hershey Company is set to showcase new product innovations and category management insights at the National Association of Convenience Stores (NACS) Show Expo in Las Vegas from October 8–10.
Backpack combines brand's Green Apple color with Sprayground's aesthetics.
July 13, 2022
The Sprayground x Jolly Ranchercollaboration takes inspiration fromJolly Rancher'sflavors, and combines its Green Apple fruit color with Sprayground's aesthetics.