Items Tagged with 'Jolly Rancher'

ARTICLES

Sprayground releases Jolly Rancher-themed backpack

Sprayground debuts Jolly Rancher-themed backpack

Backpack combines brand's Green Apple color with Sprayground's aesthetics.
July 13, 2022

The Sprayground x Jolly Rancher collaboration takes inspiration from Jolly Rancher's flavors, and combines its Green Apple fruit color with Sprayground's aesthetics.



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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse Thompson
Alyse Thompson
September 20, 2017
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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hard candy

Hard Candy Trends: Taking back the reins

Hard candy makers respond to a year of downward sales with new products, expansion and packaging innovation.
Valerie King
April 16, 2014
While there’s no smoking gun to explain the decline in sales, one thing’s for sure, as far as Sally Lyons Wyatt, at IRI is concerned — there is a huge need for innovation.
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khloe and lamar

Enjoying the finer hard candies in life

Increased sales in the hard candy category allows industry to expand and specialize.
Jorona Johnson
June 6, 2013
In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.
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